Marketing Specialist

Website A2LA_ A2LA

A Better World Through Accreditation

A2LA is a non-profit, public service membership organization offering compliance and accreditation services to organizations all over the world. A2LA is dedicated to formally recognizing testing, calibration and other laboratories and related organizations for their quality and technical competency with a variety of international standards (ISO/IEC 17025, ISO 15189, etc.), federal requirements (FDA, GLP, FCC, etc.), state (cannabis, etc.), and local requirements (water testing, etc.).

Whether it is the clean air that you breathe, the water you drink or the vehicle you drive, A2LA helps make the world a better, safer place by working to ensure that organizations are releasing products and services that are meeting testing and quality standards. Detailed information about our services can be found on our website.

The Role

A2LA is seeking a driven and creative professional to spearhead our marketing efforts and manage engagement across social media platforms. This is an exceptional opportunity to grow within a global non-profit organization as a Marketing Specialist.

About You

You are someone who is passionate about marketing and thrives in a fast-paced environment. You have proven excellent communication skills and know how to manage your time effectively. You are someone who enjoys solving a problem and works well on a team. You are open to learning new things and ready to grow as a professional.

Responsibilities

Work within Pardot and Salesforce on; lead generation, drip/nurturing email campaigns, and landing page development for lead generation and general promotional purposes.
Provide tactical support in the planning, creation, and implementation of content across digital channels (i.e., websites, social media, video, email communications, press releases).
Produce and disseminate high-quality, engaging written resources and other communications while advancing goals and objectives as set out in the A2LA operational and strategic plan.
Google analytics and tracking conversions, SEO, and SEM.
Assist in cross-functional webinar coordination, (schedule, facilitate, leads management).
Supports email design, distribution, and maintenance of distribution lists/preferences.
Website back-end management.
Supporting graphic design through a basic understanding of InDesign, Photoshop, and Illustrator.
Staying up to date with the latest technology, and best practices, and identifying marketing opportunities that promote brand awareness.
Perform other duties as assigned.

Requirements
A2LA may provide exceptions to educational requirements for veterans who demonstrate the ability to perform the duties listed in this job posting.

A successful candidate for these positions typically meets the following criteria:

2 to 4 years of experience as a Digital Marketing Specialist or similar role
Bachelor’s Degree in Business, Marketing, or related field
Knowledge of marketing automation, email distribution platforms, and social media
Hands-on experience with SEO/SEM, Google Analytics
Experience in brand storytelling
Critical thinking skills
Knowledge of WYSIWYG editors and HTML
Able to develop and deliver professional reports and projections to the marketing team

Benefits and Compensation

The salary for this position is commensurate with experience. In addition, A2LA offers a robust 403(b) retirement plan and benefits package including medical, dental, HSA, FSA (medical and dependent), life insurance, short- and long-term disability, employee assistance program (EAP), AFLAC, tuition reimbursement and other pre-taxed benefits, paid-time off, 10 paid government holidays, 1 floating holidays, training and development, career advancement opportunities and much more!

Working Environment & Physical Requirements

The physical demands and work environment described here reflect those of a person, in this position, will typically encounter.

Physical Demands: While performing the duties of this job, the employee is required to walk; sit for long hours, use fingers for typing; talk and hear. Specific vision abilities required by the job include close vision for reviewing documents on the computer or in hard copy state.
Work Environment: Work is typically performed in an office setting. Hours are flexible, but they should normally encompass at least the core hours of 9:00 AM to 3:00 PM, total at least forty (40) hours for each work week, and suit the needs of various training clients, where appropriate.
To perform this job successfully, an individual must be able to perform the essential duties satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

A2LA is an equal opportunity employer. A2LA does not discriminate in employment based upon race, color, religion, national origin, citizenship status, ancestry, age, sex (including sexual harassment), sexual orientation, marital status, physical or mental disability, military status or unfavorable discharge from military service, or any other federally protected classification.

Military/Military Spouse Personnel are encouraged to apply.

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